The Pitfalls of Starting an Online Business
There are a lot of people who have now recognized the power of the internet as a means of escaping the daily job and creating substantial online wealth . While many websites promise online success, money still does not grow on trees despite society entering the internet age (unless you happen to be the Federal Reserve Bank which can issue as much as they want). It takes work and perseverance to generate an online income that will replace you current job and potentially lead you into a new life of financial freedom.
Education is the first thing that all online business owners need. You need to learn how to set up a site if you are not particularly tech savvy. You need to learn how to generate products to sell and get visitors to your site. You need to learn how to generate good sales copy to get people to part with their cash. There are a variety of systems providing answers to these questions. In fact, I think that one of the most profitable niches on the internet are electronic books on how to make money online . However, you have to be careful. If it sounds too good to be true, it probably is.
For example, let's suppose you get a software package that lets you automatically press a few buttons and instantly create a soup to nuts website. The developer claims that it is designed to get ranked high in the search engines. Sounds easy right? Well, if it were, a ton of people would be buying the same system, building the same websites, and even if the system worked initially, the websites would likely quickly be flagged by Google for duplicate content. The bottom line is, be ware of any out of the box all-in-one solutions.
You are going to need to be engaged in your business . Ultimately you are going to need to be creating your own unique content and sales letters to distinguish yourself from the minions of internet marketers out there. If you do not, you are going to get slammed by the search engines or you are going to have to be spending a lot of money on paid ads to try to distinguish your "me-too" site from the other guy's "me-too" site--and most people will not have the financial resources to come out on top in this bidding war. You can outsource some of this stuff; just recognize you are going to have to invest either time or money to start generating a return on your investment.
I would suggest purchasing a limited number of courses on internet marketing at first to start your education, particularly in areas that interest you. However, do not chase every marketing program out there. Some will not apply to your business . Some are too good to be true. Some might even require more of a hard dollar investment than your budget allows. This will be hard for many, because these copywriters are good and they usually indicate that the "low price will not last for long." While there are some marketers that do in fact raise the price or limit the subscribers (and these actually tend to be the best courses based on my experience), if you notice the majority of websites will have the same "temporary low price" for over 180 days! There will be new marketing ideas coming out all the time and eventually the techniques in one person's limited training will come out in someone else's eBook down the road. Use common sense. Focus on building your business , not just enriching all the "super gurus" out there.
Finally, once you have learned a bit about internet marketing, you need to develop a plan and stick to it. I am not talking about a three day plan and then getting disappointed when you only have one sale. I am talking about a strategy taking you out for weeks and months with a checklist of everything you need to do and with the motivation to stick to it. Most people never take action on what they have learned, or initially take action, do not see immediate results and then stop. This is why most people fail. Have your goals set in mind and stick to the plan and your chances of success skyrocket.