How Much Does It Cost To Start An Online Business
Starting an internet company is a great way to start a business without the expenses involved with opening a brick and mortar store. Opening an internet business will likely be much less expensive, but there are still some costs involved.
Starting an internet business will usually require getting a website of your own. This means a small cost for the domain, and then web hosting. Web hosting costs vary according to who is doing the hosting, but a satisfactory hosting situation can usually be found for less than $20 a month. If you want more bells and whistles, it will be higher. There are some hosts that include page building software, shopping carts or other perks in the hosting package. Decide what you will need ahead of time to avoid paying for perks you don’t need.
Once you have your domain name and the site is parked somewhere nice, there may be costs associated with setting up the site. If you are an expert programmer, you have it made- no programming or software costs will be needed. Otherwise, you may need specialized software, depending on the type of site you are building. After you get the basic site laid out, you will also need some type of content for it. Copying and pasting the content is a no no, so there may be some money required to hire a copywriter or a content writer. If you decide not to go that route, PLR articles are available for much less than original article writing, and will give you the content you need to move up the search engine ranks.
Once the site is fleshed out, the costs involved probably haven’t been too steep, but then you have to advertise. Advertising can take countless forms, with new ones coming along every day. A site can spend nothing to advertise, posting in forums, keyword optimizing, etc., or they can pay for ads. Going the paid ad route can cost you thousands a month, or you can buy a couple of small, well placed ads on high traffic sites. Finding weird little niche sites that have targeted, steady traffic will be less expensive and will likely bring you more interested customers than a larger, more generic site.
There are ways to outsource pretty much every part of the process if you are unsure how to go about any of it. Any outsourcing will of course add to your costs, but may make things easier and bring in more traffic in the long run. There are sites that are almost completely automatic, such as Clickbank, that manage your sales and your affiliates for you, if you have a front end product. For back end items, you can hire a marketing service that will find the best targeted advertising for you. So, it is possible to start your site for next to nothing, doing all the work yourself and writing your own sales material, or you can make someone else deal with it all if you have deeper pockets. The choice is yours.